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    "result": {"pageContext":{"archiveDates":["2026-08-06T08:30:12"],"modifiedGmt":"2026-10-15T12:21:24","hasPageContent":true,"isRestricted":false,"contentType":{"name":"page","graphqlSingleName":"page","labels":{"singularName":"Sida","name":"Sidor","menuName":"Sidor","archives":"Sidarkiv"},"hasArchive":false,"uri":null,"enum":"PAGE"},"id":"cG9zdDoxNjQ0NzE=","databaseId":164471,"uri":"/om-nsr/fakta-om-nsr/varumarkesportal/farger/","dateGmt":"2026-08-06T06:30:12","author":{"node":{"name":"Helena Ehrenstråhle"}},"title":"Färger","content":"<p>NSR:s färgpalett är en viktig del av vår visuella identitet. De är valda för att spegla vårt miljöengagemang, vårt kunnande och vårt moderna uttryck.<!--more--></p>\n<p>En färg kan se annorlunda beroende på vilket material man trycker på, samt kan uppfattas olika på skärm. Därför är det viktigt att följa sifferkoderna och att ta med färgprov på redan godkänt material.</p>\n<h2>Primärfärger</h2>\n<p>Färgerna som är valda skiljer sig från andra aktörers i branschen. Den blågröna färgen är en blandning av allt blått och grönt som redan finns inom branschområdet. Det blågröna står även för miljö och modernt miljötänk likt ett blågrönt friskt hav.</p>\n<p>Den gula färgen är en variant av den färg som förr kallades ”tryckareguld”. I kombination med blågrönt skapas elegans och ett professionellt tilltal – en spegling av det kunnande som finns inom NSR.</p>\n<h3>Färgkoder</h3>\n<figure id=\"attachment_164479\" aria-describedby=\"caption-attachment-164479\" style=\"width: 150px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-164479 size-full\" src=\"https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-007788-150.png?_t=1785999202\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-007788-150.png 150w, https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-007788-150-44x44.png 44w, https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-007788-150-40x40.png 40w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" /><figcaption id=\"caption-attachment-164479\" class=\"wp-caption-text\">CMYK: 96, 9, 32, 29 <br />RGB: 0, 118, 136<br />PMS: 7474C<br />NCS: S4050-B20G<br />RAL: RAL 5021<br />HEX: #007788</figcaption></figure>\n<figure id=\"attachment_164477\" aria-describedby=\"caption-attachment-164477\" style=\"width: 150px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-164477 size-full\" src=\"https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-e8c222-150.png?_t=1785999207\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-e8c222-150.png 150w, https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-e8c222-150-44x44.png 44w, https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-e8c222-150-40x40.png 40w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" /><figcaption id=\"caption-attachment-164477\" class=\"wp-caption-text\">CMYK: 11, 21, 91, 1 <br />RGB: 232, 194, 34 <br />PMS: 123C <br />HEX: #e8c222</figcaption></figure>\n<figure id=\"attachment_164486\" aria-describedby=\"caption-attachment-164486\" style=\"width: 150px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-164486 size-full\" src=\"https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-d3d4d3-150.png?_t=1786000026\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-d3d4d3-150.png 150w, https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-d3d4d3-150-44x44.png 44w, https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-d3d4d3-150-40x40.png 40w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" /><figcaption id=\"caption-attachment-164486\" class=\"wp-caption-text\">CMYK: 8, 5, 7, 16 <br />RGB: 211, 212, 211 <br />PMS: Cool Gray 3C <br />NCS: S100N <br />RAL: 7035 <br />HEX: #d3d4d3</figcaption></figure>\n<figure id=\"attachment_164624\" aria-describedby=\"caption-attachment-164624\" style=\"width: 150px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-164624 size-full\" src=\"https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-ffffff-4-150.png?_t=1787213023\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-ffffff-4-150.png 150w, https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-ffffff-4-150-44x44.png 44w, https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-ffffff-4-150-40x40.png 40w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" /><figcaption id=\"caption-attachment-164624\" class=\"wp-caption-text\">CMYK: 0,0,0,0 <br />RGB: 255, 255, 255 <br />RAL: 9010 <br />HEX: #ffffff</figcaption></figure>\n<figure id=\"attachment_165085\" aria-describedby=\"caption-attachment-165085\" style=\"width: 150px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-165085 size-full\" src=\"https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-000000-150.png?_t=1787212975\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-000000-150.png 150w, https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-000000-150-44x44.png 44w, https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-000000-150-40x40.png 40w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" /><figcaption id=\"caption-attachment-165085\" class=\"wp-caption-text\">CMYK: 91, 79, 62, 97<br />RGB: 0, 0, 0 <br />RAL: 9005 <br />HEX: #000000</figcaption></figure>\n<h3>Primärfärger fördelning</h3>\n<p>Ungefärlig fördelning av färger för att visa hur vanligt före kommande de olika primärfärgerna bör vara i NSR:s olika produktioner. Alla färger måste inte förekomma i varje enskilt uttag.</p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-164594 size-full\" src=\"https://cms.nsr.se/wp-content/uploads/2026/08/nsr-primar-farger-fordelning-750.png\" alt=\"\" width=\"750\" height=\"422\" srcset=\"https://cms.nsr.se/wp-content/uploads/2026/08/nsr-primar-farger-fordelning-750.png 750w, https://cms.nsr.se/wp-content/uploads/2026/08/nsr-primar-farger-fordelning-750-300x169.png 300w, https://cms.nsr.se/wp-content/uploads/2026/08/nsr-primar-farger-fordelning-750-1920x1080.png 1920w, https://cms.nsr.se/wp-content/uploads/2026/08/nsr-primar-farger-fordelning-750-960x540.png 960w, https://cms.nsr.se/wp-content/uploads/2026/08/nsr-primar-farger-fordelning-750-480x270.png 480w, https://cms.nsr.se/wp-content/uploads/2026/08/nsr-primar-farger-fordelning-750-240x135.png 240w, https://cms.nsr.se/wp-content/uploads/2026/08/nsr-primar-farger-fordelning-750-40x23.png 40w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" /></p>\n<h3>Färgkontrast mellan text och bakgrund</h3>\n<p>När vi använder våra primärfärger är det viktigt att tänka på <strong>läsbarhet</strong> och <strong>tillgänglighet</strong>. Det gör vi genom att säkerställa att kontrasten mellan text och bakgrund är tillräckligt hög för att kunna läsas på ett bra sätt.</p>\n<p>I schemat nedan ser du vad de olika färgkombinationerna har för kontrastförhållande gentemot varandra. Värdet ska vara minst 5:2 för att läsbarheten ska vara tillräckligt bra för att uppfylla tillgänglighetskraven.</p>\n<p>Enbart de grönmarkerade kombinationerna är godkända att använda: svart mot vitt, blågrönt mot vitt, gult mot svart och grått mot svart</p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-165045 size-full\" src=\"https://cms.nsr.se/wp-content/uploads/2026/08/kontraster.png\" alt=\"\" width=\"750\" height=\"750\" srcset=\"https://cms.nsr.se/wp-content/uploads/2026/08/kontraster.png 750w, https://cms.nsr.se/wp-content/uploads/2026/08/kontraster-300x300.png 300w, https://cms.nsr.se/wp-content/uploads/2026/08/kontraster-150x150.png 150w, https://cms.nsr.se/wp-content/uploads/2026/08/kontraster-44x44.png 44w, https://cms.nsr.se/wp-content/uploads/2026/08/kontraster-40x40.png 40w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" 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Foto: ROMAN</p>\n","credit":""}},"menuOrder":2,"language":"sv","contentNode":{"archiveDates":["2026-08-06T08:30:12"],"modifiedGmt":"2026-10-15T12:21:24","hasPageContent":true,"isRestricted":false,"contentType":{"node":{"name":"page","graphqlSingleName":"page"}},"id":"cG9zdDoxNjQ0NzE=","databaseId":164471,"uri":"/om-nsr/fakta-om-nsr/varumarkesportal/farger/","dateGmt":"2026-08-06T06:30:12","author":{"node":{"name":"Helena Ehrenstråhle"}},"title":"Färger","content":"<p>NSR:s färgpalett är en viktig del av vår visuella identitet. De är valda för att spegla vårt miljöengagemang, vårt kunnande och vårt moderna uttryck.<!--more--></p>\n<p>En färg kan se annorlunda beroende på vilket material man trycker på, samt kan uppfattas olika på skärm. Därför är det viktigt att följa sifferkoderna och att ta med färgprov på redan godkänt material.</p>\n<h2>Primärfärger</h2>\n<p>Färgerna som är valda skiljer sig från andra aktörers i branschen. Den blågröna färgen är en blandning av allt blått och grönt som redan finns inom branschområdet. Det blågröna står även för miljö och modernt miljötänk likt ett blågrönt friskt hav.</p>\n<p>Den gula färgen är en variant av den färg som förr kallades ”tryckareguld”. I kombination med blågrönt skapas elegans och ett professionellt tilltal – en spegling av det kunnande som finns inom NSR.</p>\n<h3>Färgkoder</h3>\n<figure id=\"attachment_164479\" aria-describedby=\"caption-attachment-164479\" style=\"width: 150px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-164479 size-full\" src=\"https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-007788-150.png?_t=1785999202\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-007788-150.png 150w, https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-007788-150-44x44.png 44w, https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-007788-150-40x40.png 40w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" /><figcaption id=\"caption-attachment-164479\" class=\"wp-caption-text\">CMYK: 96, 9, 32, 29 <br />RGB: 0, 118, 136<br />PMS: 7474C<br />NCS: S4050-B20G<br />RAL: RAL 5021<br />HEX: #007788</figcaption></figure>\n<figure id=\"attachment_164477\" aria-describedby=\"caption-attachment-164477\" style=\"width: 150px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-164477 size-full\" src=\"https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-e8c222-150.png?_t=1785999207\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-e8c222-150.png 150w, https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-e8c222-150-44x44.png 44w, https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-e8c222-150-40x40.png 40w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" /><figcaption id=\"caption-attachment-164477\" class=\"wp-caption-text\">CMYK: 11, 21, 91, 1 <br />RGB: 232, 194, 34 <br />PMS: 123C <br />HEX: #e8c222</figcaption></figure>\n<figure id=\"attachment_164486\" aria-describedby=\"caption-attachment-164486\" style=\"width: 150px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-164486 size-full\" src=\"https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-d3d4d3-150.png?_t=1786000026\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-d3d4d3-150.png 150w, https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-d3d4d3-150-44x44.png 44w, https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-d3d4d3-150-40x40.png 40w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" /><figcaption id=\"caption-attachment-164486\" class=\"wp-caption-text\">CMYK: 8, 5, 7, 16 <br />RGB: 211, 212, 211 <br />PMS: Cool Gray 3C <br />NCS: S100N <br />RAL: 7035 <br />HEX: #d3d4d3</figcaption></figure>\n<figure id=\"attachment_164624\" aria-describedby=\"caption-attachment-164624\" style=\"width: 150px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-164624 size-full\" src=\"https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-ffffff-4-150.png?_t=1787213023\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-ffffff-4-150.png 150w, https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-ffffff-4-150-44x44.png 44w, https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-ffffff-4-150-40x40.png 40w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" /><figcaption id=\"caption-attachment-164624\" class=\"wp-caption-text\">CMYK: 0,0,0,0 <br />RGB: 255, 255, 255 <br />RAL: 9010 <br />HEX: #ffffff</figcaption></figure>\n<figure id=\"attachment_165085\" aria-describedby=\"caption-attachment-165085\" style=\"width: 150px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-165085 size-full\" src=\"https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-000000-150.png?_t=1787212975\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-000000-150.png 150w, https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-000000-150-44x44.png 44w, https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-000000-150-40x40.png 40w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" /><figcaption id=\"caption-attachment-165085\" class=\"wp-caption-text\">CMYK: 91, 79, 62, 97<br />RGB: 0, 0, 0 <br />RAL: 9005 <br />HEX: #000000</figcaption></figure>\n<h3>Primärfärger fördelning</h3>\n<p>Ungefärlig fördelning av färger för att visa hur vanligt före kommande de olika primärfärgerna bör vara i NSR:s olika produktioner. Alla färger måste inte förekomma i varje enskilt uttag.</p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-164594 size-full\" src=\"https://cms.nsr.se/wp-content/uploads/2026/08/nsr-primar-farger-fordelning-750.png\" alt=\"\" width=\"750\" height=\"422\" srcset=\"https://cms.nsr.se/wp-content/uploads/2026/08/nsr-primar-farger-fordelning-750.png 750w, https://cms.nsr.se/wp-content/uploads/2026/08/nsr-primar-farger-fordelning-750-300x169.png 300w, https://cms.nsr.se/wp-content/uploads/2026/08/nsr-primar-farger-fordelning-750-1920x1080.png 1920w, https://cms.nsr.se/wp-content/uploads/2026/08/nsr-primar-farger-fordelning-750-960x540.png 960w, https://cms.nsr.se/wp-content/uploads/2026/08/nsr-primar-farger-fordelning-750-480x270.png 480w, https://cms.nsr.se/wp-content/uploads/2026/08/nsr-primar-farger-fordelning-750-240x135.png 240w, https://cms.nsr.se/wp-content/uploads/2026/08/nsr-primar-farger-fordelning-750-40x23.png 40w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" /></p>\n<h3>Färgkontrast mellan text och bakgrund</h3>\n<p>När vi använder våra primärfärger är det viktigt att tänka på <strong>läsbarhet</strong> och <strong>tillgänglighet</strong>. Det gör vi genom att säkerställa att kontrasten mellan text och bakgrund är tillräckligt hög för att kunna läsas på ett bra sätt.</p>\n<p>I schemat nedan ser du vad de olika färgkombinationerna har för kontrastförhållande gentemot varandra. Värdet ska vara minst 5:2 för att läsbarheten ska vara tillräckligt bra för att uppfylla tillgänglighetskraven.</p>\n<p>Enbart de grönmarkerade kombinationerna är godkända att använda: svart mot vitt, blågrönt mot vitt, gult mot svart och grått mot svart</p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-165045 size-full\" src=\"https://cms.nsr.se/wp-content/uploads/2026/08/kontraster.png\" alt=\"\" width=\"750\" height=\"750\" srcset=\"https://cms.nsr.se/wp-content/uploads/2026/08/kontraster.png 750w, https://cms.nsr.se/wp-content/uploads/2026/08/kontraster-300x300.png 300w, https://cms.nsr.se/wp-content/uploads/2026/08/kontraster-150x150.png 150w, https://cms.nsr.se/wp-content/uploads/2026/08/kontraster-44x44.png 44w, https://cms.nsr.se/wp-content/uploads/2026/08/kontraster-40x40.png 40w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" 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https://cms.nsr.se/wp-content/uploads/2026/08/primarfarg-000000-150-40x40.png 40w","width":150,"height":150,"alt":"","caption":null,"credit":""},{"databaseId":164594,"base64":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACgAAAAXBAMAAACL/BAmAAAAJFBMVEUAdocAd4gfgXrNuS3owiLqyT789+P////6+vrZ2tnT1NPV1dXTYFkQAAAAHklEQVQY02NgFIQAIRMXF5ew8vLyilmrGUYFh5EgALENcy8sEBz0AAAAAElFTkSuQmCC","src":"https://cms.nsr.se/wp-content/uploads/2026/08/nsr-primar-farger-fordelning-750.png","srcSet":"https://cms.nsr.se/wp-content/uploads/2026/08/nsr-primar-farger-fordelning-750.png 750w, https://cms.nsr.se/wp-content/uploads/2026/08/nsr-primar-farger-fordelning-750-300x169.png 300w, https://cms.nsr.se/wp-content/uploads/2026/08/nsr-primar-farger-fordelning-750-1920x1080.png 1920w, https://cms.nsr.se/wp-content/uploads/2026/08/nsr-primar-farger-fordelning-750-960x540.png 960w, https://cms.nsr.se/wp-content/uploads/2026/08/nsr-primar-farger-fordelning-750-480x270.png 480w, 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Foto: ROMAN</p>\n","credit":""}},"menuOrder":2},"textContent":"NSR:s färgpalett är en viktig del av vår visuella identitet. De är valda för att spegla vårt miljöengagemang, vårt kunnande och vårt moderna uttryck.\nEn färg kan se annorlunda beroende på vilket material man trycker på, samt kan uppfattas olika på skärm. Därför är det viktigt att följa sifferkoderna och att ta med färgprov på redan godkänt material.\nPrimärfärger\nFärgerna som är valda skiljer sig från andra aktörers i branschen. Den blågröna färgen är en blandning av allt blått och grönt som redan finns inom branschområdet. Det blågröna står även för miljö och modernt miljötänk likt ett blågrönt friskt hav.\nDen gula färgen är en variant av den färg som förr kallades ”tryckareguld”. I kombination med blågrönt skapas elegans och ett professionellt tilltal – en spegling av det kunnande som finns inom NSR.\nFärgkoder\nCMYK: 96, 9, 32, 29 RGB: 0, 118, 136PMS: 7474CNCS: S4050-B20GRAL: RAL 5021HEX: #007788\nCMYK: 11, 21, 91, 1 RGB: 232, 194, 34 PMS: 123C HEX: #e8c222\nCMYK: 8, 5, 7, 16 RGB: 211, 212, 211 PMS: Cool Gray 3C NCS: S100N RAL: 7035 HEX: #d3d4d3\nCMYK: 0,0,0,0 RGB: 255, 255, 255 RAL: 9010 HEX: #ffffff\nCMYK: 91, 79, 62, 97RGB: 0, 0, 0 RAL: 9005 HEX: #000000\nPrimärfärger fördelning\nUngefärlig fördelning av färger för att visa hur vanligt före kommande de olika primärfärgerna bör vara i NSR:s olika produktioner. Alla färger måste inte förekomma i varje enskilt uttag.\n\nFärgkontrast mellan text och bakgrund\nNär vi använder våra primärfärger är det viktigt att tänka på läsbarhet och tillgänglighet. Det gör vi genom att säkerställa att kontrasten mellan text och bakgrund är tillräckligt hög för att kunna läsas på ett bra sätt.\nI schemat nedan ser du vad de olika färgkombinationerna har för kontrastförhållande gentemot varandra. Värdet ska vara minst 5:2 för att läsbarheten ska vara tillräckligt bra för att uppfylla tillgänglighetskraven.\nEnbart de grönmarkerade kombinationerna är godkända att använda: svart mot vitt, blågrönt mot vitt, gult mot svart och grått mot svart\n","isIncludedInSearch":true}},
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